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  • Paris Wharton

How To Carry On Producing Great Video Content During The Pandemic

The coronavirus pandemic has forced us all to change the way we do business. With greater physical distances between customers, clients, businesses and suppliers, it's more important than ever to connect and communicate effectively online. And, as ever, video remains the best way to reach people with impact online.

Face-to-face time has always been an important part of our process. And video production has traditionally involved large teams of collaborators coming together to sweat over storyboards and juggle lenses. So, you'd be forgiven for thinking that it's a bad time to get a video produced.

But that just isn't the case.

The most important part of the process is done online.

Smart and thorough creative planning is 70% of the work needed to produce something great. We can research, storyboard, pre-visualise, and plan the production of your content from the luxury of our deskchairs.

And as video conferencing becomes a big part of the day to day running of any business, we're more accessible than ever. We're here to brainstorm, exchange ideas, and review content whenever you need us.

Ship us your product and we'll make a video about it.

We have a studio space for such occasions. And if that doesn't cut it, we'll find the perfect location tell your product's story.

If your product is digital, even better. We can recreate your software visually so we can explore the functionality in great detail. If we need to capture anything on your end, we'll guide you through the best way to do that.

If that's not possible, let us ship you the gear and guide you through the process of shooting it yourself.

This might sound pretty radical, but we stand by the idea that if a smart idea is planned well enough, the shooting should be fairly simple. We'll provide you with a script breakdown, a how-to guide, a gear package and live on-set support while you walk through the simple steps of shooting a professional video.

Video calls allow us to have eyes on the set, meaning we can troubleshoot technical problems and make suggestions for composition, lighting, and directing the action.

Of course, there are certain techniques and bits of kit that need a trained operator, but this will be accounted for in the planning. As in every other form of communication, simpler is almost always better.

Transfer the raw footage and let us work our post-production magic.

We'll provide a repository where you can drag & drop all those gigabytes of unedited footage, screen captures, or branding assets. We'll review and suggest any tweaks or reshoots that might be necessary.

Then, leave the rest is us. Once the content has been edited togther and polished, we'll invite you to a review platform where you can leave us your thoughts and suggestions.

Where to from here?

This is an extremely difficult time for everyone, but human beings have an extraordinary ability to adapt. If you have any more questions or concerns about how we work together under the circumstances, we're here to talk.

The unique opportunity to combine moving images, voice, music and graphics can result in something very powerful. We're ready to work with you, your marketing or sales team, your inhouse production team or your agency to produce smart video content that produces results. You can learn more about our process here.

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